Mini Movers
For this brief that was completed in a group, me and my partner were tasked to create a hypothetical campaign around the 5 ways to well–being. So here we Introduce: Mini Movers! ‘A moving experience that puts your child’s comfort first.’
We created a moving kit that families can use with their kids to help with children’s stresses of moving houses. We decided we wanted our audience to be Children aged 7–10, and wanted to look at helping them Keep Learning, Staying Connected and
Taking Notice.
Project
Campaign/Branding
Year
2023
Activity kit, cards, brochure & social media ad
This campaign included several touch points, starting with posters, billboards and social media advertising to engage the audience. Then onto them wanting to find out more and receiving their kit/ interacting with it. The kit includes a pack of activity cards that the kids can use with their parents, which give them activities to do in order to help them feel involved in the moving process. The cards are split into ‘before’, ‘during’ and ‘after’ the move, to allow them to really be used throughout this whole process. The box that contains the kit also doubles as a playhouse that the kids can decorate themselves with the stickers and pens provided.
Website, gif, poster & truck billboard
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