Cut and Paste is a campaign that empowers young women to make informed decisions about cosmetic procedures by exploring body image and personal motivations for change. It features multiple touch–points, including an informative book, a website with a quiz & resources, a series of posters, and an animated social media advertisement. These elements work together to encourage self–reflection and critical thinking about beauty standards, fostering confidence and ensuring that young women are well-prepared before undergoing cosmetic procedures.​​​​​​​